A home-grown entrepreneurial organisation, Seri Mutiara Development built on its experience from its foundational strength over the last decade, progressively garnering management and operational excellence and expertise in civil construction, property development, real estate management and other diversified entities.


Seri Mutiara Development strives to be an entrepreneurial developer that is perceptive on evolving lifestyles by creating products and services that exceed expectations.


Seri Mutiara Development aspires to deliver products and services in the most effective, efficient and value-added manner; and aims to elevate the quality of lifestyle through innovative designs and sustainable living.


Seri Mutiara Development upholds strongly INTEGRITY and TEAMWORKthat lead to our corporate values (Sustainability, Exemplary, Reliability and Innovation) embedded into our daily business practices across the organisation. With effective working relationships amongst business units and entities, we ensure timely service delivery for our clients, partners and stakeholders.

values that last

Seri Mutiara Development is built on a foundation of sustainability. We embed values that last so that our stakeholders cohesively reap from a worthy forward-looking investment.


We exemplify excellence by going the extra mile to ensure all aspects of our services are delivered in an efficient and effective manner that are valued by our stakeholders.

impeccable portfolio

Seri Mutiara Development’s impeccable portfolio is testimony to our reliability in competence, resilience and tenacity; seeing through projects confidently with timely deliverables.

visionary development

An astute and visionary organisation, Seri Mutiara Development innovates methods that are attuned to unique needs and expectations; transforming lifestyles and transcending values.



Group Managing Director

Seri Mutiara Development is spurred to greater heights by the vision and dynamism of its Group Managing Director, Datuk Benny Hoe. A true entrepreneur at heart, his first successful business venture was at the tender age of 13 years. He leads by example and his hard work is constant with his inspiration and motivation for the team to strive for greater inclusive yet cohesive success. Datuk Benny Hoe is the very epitome of a visionary with profound farsightedness and intuitive insights into seeing the true values of the fundamentals in life as well as venturing into new frontiers boldly.

A self-taught businessman with humble beginnings, his philosophy is that every single day should produce some degree of achievement, and every day we should do better than how we have done before; that is how we can become winners in life.

Having started his fledgling days in the furnishing industry after leaving college, he then rose to become the main contractor for global firms like Shimizu Corporation of Japan to helm projects for Isetan Worldwide in Malaysia and Singapore. Subsequently, he partnered with Samsung C & T in handling their international projects in Bangladesh and South Africa. In the process, he made a successful entry into the construction industry and has never looked back from then on.

Prior to the incorporation of Seri Mutiara Development, he has seen through the successes of Axisjaya, a construction firm he founded with business activities in civil construction and trading, as well as mechanical and electrical engineering.

His background and experiences have given him a strong desire to give back to the society. With this is mind, he has been participating in numerous charitable projects as well as provided financial support particularly to several national athletes and badminton players. He is also the Chairman of the Board of Governors of SBK Integrated Schools.


Executive Director

Datuk Loh is a business entrepreneur and has successfully grown his family Chinese Medicine wholesaling business, Thye On Tong, to a leading multi-national distributor of fast moving consumer goods (FMCG) for brands like Colgate-Palmolive, Yeo Hiap Seng, Abbott Laboratories and many others, that encompasses the states of Negeri Sembilan, Melaka and Selangor.

His success has been proven to be the works of true grit, perseverance, self-efficacy, hard work, dedication and respect. With close to 30 years of experience in the FMCG industry, he regularly shares his business acumen and knowledge with the management team of the Seri Mutiara Development.

Datuk Loh presently oversees the company’s business strategies, and the overall sales and marketing initiatives. With his ability to navigate a clear path and charter new courses in business and commerce, it paves way for Seri Mutiara Development to also elevate its business presence in the global scene and to build on its brand name and reputation growth.


A company with a great vision and mission calls for an able, competent and far-sighted management team, one with an aspiring mentality that in turn drives every division and its employees with the same passion, dedication and persistence. Each member of our management team has been handpicked for a specific and strategic aim to spearhead each division towards achieving and fulfilling the mission, vision and core values of Seri Mutiara Development cohesively.


Director, Managing Director’s Office


Director, Business Development


Deputy General Manager, Group Human Resources



Director, Corporate Planning & Finance


Head of Finance, Special Projects


Head of Sales and Marketing