which represents our business practice DNA.
Seri Mutiara Development – Transforming Lifestyles, Transcending Values!
BOARD OF DIRECTORS
DATUK BENNY HOE
Group Managing Director
Datuk Benny Hoe, a true entrepreneur at heart, had his first successful business venture at the tender age of 13 years. He leads by example and his hard work is constant with his inspiration and motivation for the team to strive for greater inclusive yet cohesive success. Datuk Benny Hoe is the very epitome of a visionary with profound farsightedness and intuitive insights into seeing the true values of the fundamentals in life as well as venturing into new frontiers boldly.
A self-taught businessman with humble beginnings, his philosophy is that every single day should produce some degree of achievement, and every day we should do better than how we have done before; that is how we can become winners in life.
Having started his fledgling days in the furnishing industry after leaving college, he then rose to become the main contractor for global firms like Shimizu Corporation of Japan to helm projects for Isetan Worldwide in Malaysia and Singapore. Subsequently, he partnered with Samsung C & T in handling their international projects in Bangladesh and South Africa. In the process, he made a successful entry into the construction industry and has never looked back from then on.
Prior to the incorporation of Seri Mutiara Development, he has seen through the successes of Axisjaya, a construction firm he founded with business activities in civil construction and trading, as well as mechanical and electrical engineering.
His background and experiences have given him a strong desire to give back to the society. With this is mind, he has been participating in numerous charitable projects as well as provided financial support particularly to several national athletes and badminton players. He is also the Chairman of the Board of Governors of SBK Integrated Schools.
DATUK LOH SAW FOONG
Datuk Loh is a business entrepreneur and has successfully grown his family Chinese Medicine wholesaling business, Thye On Tong, to a leading multi-national distributor of fast moving consumer goods (FMCG) for brands like Colgate-Palmolive, Yeo Hiap Seng, Abbott Laboratories and many others, that encompasses the states of Negeri Sembilan, Melaka and Selangor.
His success has been proven to be the works of true grit, perseverance, self-efficacy, hard work, dedication and respect. With close to 30 years of experience in the FMCG industry, he regularly shares his business acumen and knowledge with the management team of the Seri Mutiara Development.
Datuk Loh presently oversees the company’s overall sales and marketing initiatives.
DATUK TAN AI LIP
PA to Group
Deputy General Manager,
Project Management & Contracts
LAI SOON YIP
Corporate Planning & Finance
Acting Head of
Sales & Marketing